Despite the challenges that you are going to face while creating new content, you have to know that there are numerous ways in which you can keep the entire Instagram feed fresh as well as the followers engaged. For this, you need to have proper knowledge about the things that you can post, which have relevance with your business. This will definitely help in bringing your Instagram strategy back to life.
Given below is a list of the content ideas that you can try posting on Instagram.
Highlighting the product posts
This is undoubtedly one of the most common content ideas, which is absolutely necessary if you are a new brand. Videos and pictures of the products or services that you are offering are definitely the best places for starting on Instagram. This will help in attracting customers who are interested in the kinds of services or products that you are offering and will also help in driving sales as well as promote the business on this platform.
You have the option of getting creative. You can either focus only on the services or products or you can add complementary products in order to highlight the main products and services. No matter what you do, you need to ensure that the product posts are executed in an ideal manner so that you do not look spammy. Ensure that they are feature-rich, create interesting captions, and do not forget to add hashtags.
Converting customers with product tags
Stickers and product tags are considered to be unique formats for stories as well as posts, which enable purchase with the help of Instagram directly. Users will get the option of clicking on the product tags in order to gather more information regarding a particular product, like the name or the price of the product. If they prefer clicking again, they will be directly taken to the screen, from where they can purchase the products.
Product tags are responsible for making it easy as well as convenient for the Instagrammers to purchase directly from their mobile phones. It is a good idea to make use of the product tags when you are providing offers and discounts to the customers.
Take your followers behind-the-scene
Followers have a love for behind-the-scene contents. This is because they are constantly interested in knowing what is happening behind your brand as well. It helps in creating transparency, which help the followers to get an idea about “you” behind your brand. This helps in building trust. Apart from that, you need to know that these contents do not need to be clear and polished as the other images. The big and reputed brands prefer keeping behind-the-scene contents raw in order to give that sense of homeliness. Behind-the-scene contents will help in making your customers believe that you love them and value them and you are showing them the things that are happening behind the services and products that you have to offer. No matter what you do, you can be assured that you will not receive Instagram screenshot notification when people screenshot a story.
Live video is definitely another kind of post, which is going to help in gaining a huge amount of engagement. Reputed brands keep going live once or twice a week in order to connect with their customers, both present and potential, and also, answer certain questions that the customers have on their minds.
You can also do the same. You can also get live when you are in an event launching any product or service. This will help your customers to be a part of your launch events, even when they are far away from the actual event. This will provide them with the idea that they are your valued customer. They will also end up suggesting your brand to people they know, which will make you get more customers as well as followers.
In order to gain the best results from the live videos, you need to take care of the following tips.
- You have to announce the video in advance so that your followers know that they have to tune in.
- Ensure that you have a proper plan and do not forget to practice before the video is started.
- Ensure that you are giving your audience 30 seconds to join your live video.
- Ensure that you are in a proper area that has the ideal lighting and no background noise at all.
Repost content from your users
One of the most persuasive and appealing contents that can be used is user-generated content. Moreover, user-generated content is something that your users will love on Instagram. It is responsible for highlighting that you are engaged with the community, which helps in earning goodwill as well as more user-generated content. User-generated content can be shared for promoting the brand in an extremely subtle but definitely in an effective way.
Ensure that your employees are getting the spotlight
Content, which is responsible for focusing on employees, is the greatest option. This is an effective way of proving your brand’s human side, which makes it easy for the customers to form emotional connections for trusting you more. You can post pictures or videos of craftsmen working behind-the-scenes, which will also display that you love your employees.
Considering the kinds of contents that you are going to post can be daunting. Ensure that you are going through the kinds of posts that have been mentioned above so that you can maintain diversity.
Author Bio –
Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. You can visit Instagram screenshot notification for more information.