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Why Cartier Still Remains The Most Talked-About Hollywood Watch Brand?

by Melanie Peterson

Hollywood celebrities are looked upon for fashion inspiration by many. All the hype accessories and timepieces appearing on the famous personalities’ wrists soon become the talk of the town. Cartier is one such popular brand of interest. Whether it is the iconic Love bangle or Tank, Cartier reigns high-profile Hollywood gifts and has contoured many legends’ wrists.

The brand focuses on design more than technology, but the products are so timeless that everyone, including the Gen-Z and the millennials, seems obsessed with it!

It all started in 1847 when Louis-Francois Cartier took over a jewellery store. The world in the 1900s was unfamiliar with the concept of pocket watches, and Cartier, the glass-breaker, introduced the first-ever wristwatch in 1904. Since then, there has been no turning back, and the brand eventually came up with many iconic watches and jewellery items that earned them the reputation they have today.

Therefore, it’s only obvious if Hollywood has been in love with Cartier. Here, let’s take a deeper look at why it remains a favourite after all these years.

Top reasons why Hollywood considers Cartier an ‘Icon’

1. The Royals love Cartier

The Royal family has loved and endured Cartier for its striking creations for centuries. Cartier is famously known as the ‘Jeweller of the Kings’ or ‘The King’s Jeweller’ for its association with royalties. On numerous occasions, Princess Diana wore the Cartier Tank watch or the Trinity ring. Recently, Kate Middleton wore a royal Cartier Halo tiara while attending a wedding ceremony.

2. Modern yet simple ideas

As said, Cartier is a brand that pays great attention to design. It is one of the few brands that use luxury metals and materials to design something elegant yet striking. The brand can curate everyday jewellery and also items for the Royals and red carpets. For instance, the iconic Love bracelet from the famous Cartier ‘Love’ collection represents New York from the 1970s. It holds a very special meaning and an equally stunning design. Celebrities like Angelina Jolie, Jennifer Aniston, Sofia Vergara, and many others have worn the bracelet.

3. Excellent Craftsmanship

No matter how many innovations Cartier has made over the years. The original brand essence is one thing the brand never fails to in still in all the items. Each watch and jewellery piece endorses Cartier’s signature artistry and lasts a lifetime. You can even pass them to the next generation for their impeccable quality.

4. Pop culture influence

Cartier has always been in tune with cultural and social changes. For instance, the Love bracelet of the 60s took a bold and fresh step towards innovation. Similarly, the release of the Santos timepiece created a sensation. Louis Cartier drew his inspiration from everyday life to create unique designs.

5. A Red carpet staple

Jewellery brands stay eager to tap into the glamour of award events and film festivals. However, Cartier has forever remained a smooth choice for the A-list crowd. Celebrities like Rami Malek, Dan Levy, Tom Hiddleston, TimotheeChalamet, Daniel Kaluuya, DuaLipa, and many others have walked the red carpet sporting this iconic brand.

6. Worldwide recognition

Before expanding to London, Cartier branched out in Paris and later to New York during the early 1900s. The brand received immense love and popularity everywhere, which led to an increase in sales. Recently, Cartier has opened its doors to customers in Asia and Europe with brand ambassadors around the globe.

7. Famous brand ambassadors

Cartier has tried to grab the eye-balls of the younger generation by collaborating with new faces having a hold on the audience. Lily Collins, Jake Gyllenhaal, Jisoo from Blackpink, Willow Smith, and Rami Malek are a few names to grace the list.

8. Unconventional Designs

Eccentric designs have always had a lead in all Cartier items, whether a watch or jewellery item. The unique shapes of the Cartier products have fascinating stories to tell. For example, Dan Levy wore one of Cartier’s most standout models, the Cartier Crash, at the Met Gala 2022. Kanye West, Jay-Z, and other celebrities alsoown this iconic timepiece.

9. Lasting legacy

One of the many reasons why Cartier is Hollywood’s favourite is because of its rich heritage. The brand has preserved its history and carefully nurtured its present to shape a beautiful future. Everyone has donned the famous brand, from royals to celebrities, adding popularity to its products.

Final Words

Regarding jewellery or watches, Cartier is the brand that celebrities prefer. The heritage brand has been around for decades and has had a staggering presence with its various signature products. The brand is synonymous with timeless design and craftsmanship and is popularly known for iconic pieces like the Panthere de Cartier, Tank or the Love bracelet.

No matter the collection, the label always secures a good value if you ever wish to sell Cartier in the secondary market. After all, the pieces are investments you can wear for years and decades. This is why Hollywood celebrities have turned into this luxury brand once and again!

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