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7 Strategies to Increase Profit in Your Hospitality Business

by Melanie Peterson

Your hospitality business relies on various activities, including catering, event planning, and managing staff. One of the many ways new entrepreneurs learn about their business is by managing a team with some form of profit-sharing. Even if you have little experience with this, there are still ways you can build a sustainable business and learn more about the hospitality industry.

7 Strategies to Increase Profit in Your Hospitality Business

1. Expand Your Service Offerings

Service is a significant part of the hospitality industry. Events and meetings require coordination between different departments. You likely rely on at least one or two people, such as event planners or hosts, to coordinate these events. However, some prefer to handle all aspects of the service separately, leaving others to run everyday operations such as accounting and payroll. It is a particularly profitable option for the entrepreneur with plenty of experience in the hospitality industry and who wants to expand into event planning.

2. Start a Meal-Kit Delivery Service or Take Other Online Orders

Attempting to provide an extensive menu for guests at every event might not be feasible for your business, especially if you are short on time or lack the resources. If so, delivering meals directly to your clients’ doorsteps is excellent. Furthermore, you can address one of your biggest obstacles: transportation costs. While it may be true that there is no such thing as a free lunch, your clients likely need not drive all over town to eat out.

3. Invest in a Business Travel-Planning Service

Much time and effort go into planning business trips, especially with emerging new technologies. New entrepreneurs might need more experience or background to plan these trips, so they will soon see themselves in an untenable situation: risking their client’s satisfaction or wasting their time. In this case, it’s best to hire a professional service to handle your travel plans and handle any emergencies.

4. Upgrade Your Menu

Most people go out for lunch for one reason only: because they want to eat something different than what they would eat at home or work. Mystery shopping services can help you identify problems or shortcomings in your restaurant, allowing you to address them and improve service. That is why you should always be bold and experiment a little: if your prices are too high, many people might opt for lunch elsewhere.

5. Invest in Entertainment Software

One of the best ways to generate profit from these events is to ensure they run smoothly and offer everything your guests need. To do this, you must invest in entertainment software that streamlines the process of planning large-scale events and meetings. These technologies are easy to use, scalable, and intuitive enough for inexperienced managers.

6. Participate in Hospitality Industry Events

If you want to expand your business, connecting with other hotel managers can be an excellent way. For example, industry events like the Hotel Manager’s Conference in Las Vegas or World Travel Market in London allow you to network with other industry professionals and learn more about the hospitality industry. These conferences are also an excellent opportunity to showcase your story with often-lucrative speaking slots and booth space for product promotion and public relations campaigns.

7. Talk With a Restaurant Consultant

The hospitality industry is constantly evolving, and staying on top of the latest trends is essential. For example, consumers prefer to eat at restaurants with live entertainment or take-out options. These days, the dinner-and-lunch crowd is also starting to grow older, so these trends will only become more prevalent. A consultancy can provide valuable insights that allow you to develop new products or create new types of events for your business.


There are plenty of ways to expand your hospitality business. There are plenty of ways to earn more profit, from event planning to home delivery. As long as you tailor your business model to the needs of your clients and customers, you will see yourself growing in the years ahead. Even if you might not be interested in expanding initially, it’s important to remember that expansion will allow your business to grow for years. It can be essential for experienced entrepreneurs who want more control over their cash flow and overall operations instead of managing events or other services.

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