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What is Amazon Opportunity Score

by Melanie Peterson
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According to a proverb, opportunity frequently looks like labour.

That has unquestionably been the case with using the various Amazon keyword tools throughout time. Spending hours deciding which keyword results to include in your listing while paying for results that may or may not be relevant. It’s draining.

What is Amazon Opportunity Score

There is also the issue of severe rivalry to consider. Due to the concentration of sellers on a single set of keywords, those keywords are now highly competitive and challenging to rank well for. It’s as if Manhattan had only one Starbucks, according to Google Maps.

The main keyword for your product is the one that appears on all the current tools, which is similar to how Amazon keywords work.

Additionally, that keyword is overused. You must choose whether standing in line for a bargain is worthwhile. And up until now, no other tools existed to display the open keywords for your goods.

Therefore, at a busy market, you are left with no choice except to wait and wait and wait for a sale.

What is Opportunity Score?

The Opportunity Score is a proprietary algorithm that allows you to swiftly assess the potential of a set of listings.

The Opportunity Score considers the demand for a product based on units sold, competition or the number of sellers, as well as the quality of similar listings.

The scale runs from 1 to 10, with 1 being the least likely and 10 being the most likely.

1-3 Opportunity Score There are few opportunities for you to enter markets with a score this low. Low ratings imply that there is insufficient demand or that competition is excessive.

4-5 Opportunity Score These goods may be good, but further investigation is required. Try searching with different terms and checking the opportunity scores as you go.

6-10 Opportunity Score These are the best opportunities, and you should look into them further. Add the top results to your Product Tracker and revisit the findings frequently.

Because the Opportunity Score is calculated using constantly changing data (sales and competition), the score can fluctuate from day to day. You’ll find more about the opportunity score in the Jungle Scout discount post.

You have the option of removing listings or extracting the following pages of results. This will also have an effect on the Opportunity Score. You can use this technique to limit the results down to extremely precise product listings and get a sense of the possibilities.

How Opportunity Score evaluate keywords?

In order to present you with the most pertinent and lucrative keywords, Keyword Research conducts a Reverse Market Lookup that covers all Amazon markets related to your seed term. The outcome is a sizable pool of keywords associated with your product.

Up until now, doing a Reverse ASIN Lookup had been a common way to find relevant keywords. You must enter an ASIN (product) or a collection of ASINs into a reverse ASIN tool. The tool then retrieves a list of keywords that Amazon has indexed the specified product or goods for.

The only issue is that a Reverse ASIN Lookup can’t provide you with a complete picture, thus it doesn’t.

A reverse ASIN lookup makes the assumption that the listings linked to the ASINs use keywords almost perfectly, ignoring the possibility that these listings frequently omit crucial keywords that would help you to stand out in that market.

Using Jungle Scout to Calculate Opportunity Score

The Opportunity Score on Jungle Scout gives you a quick and data-rich estimate of how successful you are, but since it is based on AI, it can’t tell you everything. To figure out if an item or niche will make money, you still need to look at your own situation and business model.

The interface of Jungle Scout is easy to understand and use, but we’ll show you how to find the Opportunity Score so you don’t have to figure it out on your own.

You can find the Opportunity Score in both the Jungle Scout Chrome extension and the Niche Hunter, which is part of the Jungle Scout web app.

Conclusion

With Amazon’s competition increasing all the time, you can’t afford to pass up opportunities to pull ahead. Along with the exact keyword results and monthly search volume provided by Keyword Research, Opportunity Score delivers the extra boost you need to outrank other sellers, compete with the top of the best in your sector, and drive sales.

With Amazon’s competition increasing all the time, you can’t afford to pass up opportunities to pull ahead.

Along with the exact keyword results and monthly search volume provided by Keyword Research, Opportunity Score delivers the extra boost you need to outrank other sellers, compete with the top of the best in your sector, and drive sales.

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