Email marketing is one of the most effective ways to promote your business. It’s also a great way to build rapport with customers, which can lead to repeat business and increased sales overall. However, email marketing takes time and effort–and if you don’t do it right from the start, then your business may suffer as a result. In this post we’ll go over some tips for effective email marketing that boost sales while also avoiding problems down the road:
Create a strong email signup form.
- Use a form that’s easy to fill out. The first step in creating an effective email signup form is making sure it’s simple and easy for your customers to use. Make sure that you don’t overload them with too many fields or options, but instead provide only the necessary information they need in order to complete their registration process.
- Use a form that’s also easy-to-understand. Your goal should be clear from the outset: how will customers know what they need? Keep this in mind when choosing how much text will appear on each page of your signup form (ease of navigation and submission) as well as what color scheme you’ll use throughout the process (ease of reading). The more intuitively obvious something appears, the more likely people are going to complete their registration—and thus become part-time subscribers!
Make your emails as enticing as possible.
In order to make your emails as enticing as possible, use friendly language and a conversational tone. Your subject line should be friendly and so should your body text. Use images that are relevant to the content of your email and make sure that you have a call-to-action at the end of each email so people know what they can do next. Finally, offer them a deal or discount on something they might like!
Include lots of images and graphics in your emails.
As with any marketing campaign, you want to make sure that your email is as engaging and interesting as possible. The best way to do this is by including lots of images in your emails.
Images are powerful because they allow people to see what the product or service looks like, which can help them decide whether or not it’s worth buying. In addition, they also help convey the message you’re trying to get across without having words on your page (and if there are words on the page, they should be relevant).
Create a newsletter that’s personally tailored to each subscriber.
- Personalize your newsletter.
- Be friendly and personable, as if you’re talking to your best friend.
- Make sure subscribers know that you care about them and want to hear what they have to say! A personal greeting will help establish a connection with them immediately, while an opening line that makes them feel special can be just as effective during their reading experience (i.e., “Hey [name], it’s been a while since we spoke last.”). Don’t forget about the signature section at the end of each email—it’s another opportunity for you to connect with readers even more personal by including their names in this space!
Don’t offer too much in the first few emails you send out.
When you’re getting started with email marketing, it’s important to make sure you don’t overwhelm people with too much information in the first few emails.
Start by offering something of value: an eBook or guide on how to use your product, for example. Then follow up with more content that’s helpful and relevant—but not all at once! You can keep sending those follow-ups over time as long as they’re relevant and useful.
It can be tempting to send all emails from one account, but this doesn’t work well for two reasons: 1) You’ll lose out on leads who aren’t interested in what you have right now (which is why we recommend starting with high-value offers), and 2) if someone unsubscribe from one of your campaigns because they’ve seen everything else being sent by other companies using similar subject lines then they won’t see yours anymore either since it will look like spammy junk mail.”
Offer an easy way for people to unsubscribe from emails they no longer want to receive.
If you have a newsletter, or any other type of digital marketing email that people wants to get out of their inboxes, make it easy for them. Offer a link where they can unsubscribe from all future emails, newsletters, and marketing emails sent by your business.
You can do this with software like Mailchimp or ConvertKit so that every time someone clicks on one of those links in your welcome sequence (or any other part of the process), they’ll automatically be taken through another setup screen asking if they want to continue receiving more information from us (and only us).
Ensure that all email addresses you send out are up-to-date.
It’s important to make sure that all your email addresses are up-to-date. If you have a list of email addresses, it’s a good idea to make sure that they’re all in working order and ready for use. If you don’t have access to an up-to-date list of emails, consider getting one as soon as possible—or at least updating the ones on your current list.
If you don’t have access or an updated copy of the contacts in your database and want more information on how best practices vary across industries (and who knows what kind of scams may be going around), I’d highly recommend checking out our guide
Email marketing can help boost your business if you do it right!
Email marketing is a great way to reach your customers, build trust with them and help you build loyalty.
Email marketing can help you:
- Reach out to more people than any other medium.
- Build relationships quickly with potential customers who might not otherwise be heard from.
- Increase sales by increasing the amount of time they spend on your website or landing page (and therefore making them more likely to convert).
We hope you found these tips helpful and that you now feel confident about launching a successful email marketing campaign for your business. Remember, there are many different ways to do this—and if you need help figuring out what’s best for your company, don’t hesitate to reach out!