Mobile has become the latest fad for companies. Gone are the days when website presence was enough to attract and accentuate lead conversions. Mobile is the new normal, and companies are going full gun blazing to get more downloads to boost the ranking up. After all, there are millions of apps on the mobile stores, and getting your mobile app discovered would be a monstrous task. Fortunately, we’re here to help you with pro tactics to boost your App rankings.
1. Improve Your App Store Optimization (ASO)
The most talked-about term, App store optimization services, helps improve your mobile app’s visibility in the store by optimizing the Metadata description, i. e., mobile app title, description, keywords, screenshots, etc.
Touted as one of the best practices, ASO helps rank higher in the app store’s search results. Increased visibility spikes the chances of getting more traffic on your app’s page and hence downloads.
You may find it a lot similar to SEO. The point to make here is to decipher your potential customers’ precise language to draft the content.
Despite its growing popularity, it remains a partially explored area by most app developers and marketers. So, time is ripe for exploiting the advantageous weapon and spending quality time every week to improve your mobile app content to soar its discoverability.
Remember, ASO is a time-consuming process and needs weeks or months of close monitoring to constantly tweak the optimal set of keywords to rank up in the app store.
2. Make Your Mobile App Discoverable Across Your Online Presence
As you are vying for more downloads, push your app wherever on the web to increase its reachability to a broader target audience. Better would be to create a separate landing page for your mobile app and then link it with other relevant web pages.
Consult an SEO Firm in India to decide on the link’s position to download your mobile app on the home page. The premise is to let the global search engine know that downloading the mobile app is higher on the hierarchy than other internal web pages. So, you’re soaring high chances for pulling up your mobile app profile page in SERPs.
Do not overlook the web design of your mobile app download page, for it is nothing less than the driving ship for establishing the identity of your mobile app. It should be user-friendly and easy navigation for users to not waste much time to download.
Preserve the mobile app’s identity with its visual adherence and recognition for the visitors to note the same. Do not forget to place the download links on both the Apple and Android stores. Make sure to include screenshots, reviews, and videos to convince visitors of its relevance and drive more downloads.
However, this is not all. You can take a leap ahead with drafting blogs for promotion and draw more users to the website, as well as compelling them to download the app.
Go social with a Facebook page, a Twitter account, a Google+ and a LinkedIn profile, an Instagram and a Pinterest account, etc. The more, the merrier for you; it’s all for free. Be careful with social media management lest it could ruin the overall image and brand reputation. However, you may have to go the extra mile with a unique set of marketing strategies for each social media platform to stay ahead of the market competition.
Encourage engagement on social media platforms to fuel the chance to get more visitors and downloads for better ranking.
3. App Indexing
Just like Google crawler, index your web pages, it does for mobile apps.
According to Google, “Deep links to your Android app appear in Google Search results, letting users get to your native mobile experience quickly, landing exactly on the right content within your app.”
Though it was not something to be heard recently, you may lack information about it amongst webmasters. Google changed the scenario on April 21, 2015, when it came out with a mobile-friendly ranking algorithm. It stated that “Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site”.
In the mobile search climate we live in, app indexing offers traction towards a new tangent of search, and marketers would have to hear it out. So, if relevant enough and indexed, the mobile app content will appear in the search engine results on other platforms.
Given mobile’s unbeatable obsession, SEOs and webmasters ought to have a leg up to improve the mobile results and find better ways to gain traction amongst the users. Let us not forget that mobile indexing ushers in a new mobile search and usage era for companies to bank upon.
In the End …
Regardless of the hours, weeks, and months of perseverance and creative juggernaut to build a mobile app, if your app fails to hook the attention and gain downloads, all your efforts go in vain and do not make much worth.
Let’s accept the fact that stifling market competition does not offer this much leverage to any firm. So, we are all left with employing some of the powerful mobile app promotion strategies to cut through the wall.
Whilst you may find it easy to do, experts at an SEO Firm in India can make up for all the strife you may have to do all the way to achieve unparalleled results.