Did you send an email expecting it to arrive in the recipient’s inbox, but it never did? That can be quite frustrating, and you may not know why. Although factors responsible for this can be spam filters and authentication problems, there are hidden deliverability hazards that are frequently overlooked. Let’s find out what they are and how to address them.
The Hidden Factors Behind Poor Email Deliverability
Among these include the following:
The Domain Reputation Trap
The sending history of your domain influences whether or not your emails end up in inboxes. Email service providers look at historical activities to assess reliability. Use tools like Google Postmaster Tools and Talos Intelligence to monitor and improve your domain reputation.
Engagement-Based Filtering: The Inbox Algorithm You’re Ignoring
Mailbox providers focus on highly engaging emails. Low open and click rates indicate unimportance, which influences inbox placement. Increase engagement by tailoring content, testing subject lines, and modifying email frequency.
The Problem with “One-Size-Fits-All” Sending Strategies
Not all contacts behave similarly when it comes to emails. Bulk emails sent without segmentation harm deliverability and sender reputation. For best results, target active users first and then gradually re-engage inactive ones.
The Link & Content Filtering Mistakes That Go Unnoticed
Even well-crafted emails might be classified as spam because they include dangerous features. Too many links, images, or promotional words trigger filters. Limit the number of links, use natural, non-sales language, and maintain a clear layout.
Proactive Strategies to Ensure Your Emails Reach the Inbox
Here are some tactics below.
Increase sending volume gradually to gain the confidence of email providers.
Start with active users before you expand, and test your email deliverability before sending.
Clean your list regularly to eliminate inactive subscribers.
Re-engage dormant users strategically by adhering to the 30-, 60-, and 90-day rule.
Set up BIMI (Brand Indicators for Message Identification). It enhances brand trust.
Consider using a separate sending domain to have more control over the reputation of your emails.
Conclusion
Many emails go unnoticed for different reasons, including hidden deliverability issues beyond spam filters. You should warm up your domain, and strategically segment your audience. Start by reviewing your email performance and adjusting your strategy to maximize inbox placement.
