Whatever the case may be, these reasons decreases the user retention of the application and, in turn, decreases the profit generation hence failing the application. There are many applications on the app store that suffer their fate by spending their remaining app life at the app graveyard. Lower user retention means lower user engagement on the application that can be fatal for the application. There are many techniques that are helpful in increasing the user retention which can be beneficial for boosting profit from your application. There are several companies those will help to increase user retention for mobile application and such an one of the best award winning company is Vrinsoft, it is the best app development company in Melbourne that will help you to create best user so that the application they develop doesn’t end up as a failure. Here are some of the techniques that can be helpful in increasing the user retention rate of the application.
1. Easy tutorials
There are many applications that are developed in a complex manner because of the functionality that it delivers to its user. Easier the onboarding experience, many users will stay on the app. If you make the process of familiarizing the concept of the app to the user in an easy way, they will bear to listen to what you have to sell. You can use infographics for tutorials or you can add labels explaining the user the functionalities of each component in the application.
2. Personalization
There is a spark in every successful application that makes it the way it is which is sometimes the idea, design, or the functionality. If you manage to convey a feeling of personalization to your user then you can attract many users who wish to make their application act to their desires. There are many development tools that allow you to integrate machine learning in the application that can help you make the personalized applications.
3. Offers and rewards
The offers and rewards can help you to build a loyal user base of your application. This awards and offers are a part of positive marketing that can even help you attract new users. The offers and rewards that you set should not exceed the limit of the product and you should not give away your products more often. By taking care of the offers and rewards you can market your app and even generate decent revenue.
4. Communication
The application should have an interface where the user could talk with the authorities of the application. If the user wants to engage with you then you should make sure that you provide the user with all the necessary data. If you respond and interact with the user, they will feel friendlier using your app and that can help your user retention issue.
Here are some of the techniques that can help you increase the user retention of the application. There are many development companies that follow such techniques to keep the user retention rate of the application at a high rate. If you follow these techniques then you can make sure that the application that you develop doesn’t end up in the app graveyard.
