Keyword research is an essential part of SEO. By identifying and analyzing relevant keywords, businesses can improve their website’s visibility and increase organic traffic.
However, with so many keyword research tools available, it can be challenging to choose the right one. Whether it is an ecommerce website, Blogging site, or be it an service based website; keyword research is the most important factor as it decides your ranking on SERP. Here’s the collection of premium and free keyword research tools that will help you to improvise your website seo.
1: Google Keyword Planner
Google Keyword Planner is a popular keyword research tool that provides keyword ideas based on seed keywords or phrases. It shows the average monthly search volume, competition, and estimated cost per click for each keyword.
Features:
- Find keyword ideas based on seed keywords or phrases
- Get keyword data such as search volume, competition, and estimated cost per click
- See historical statistics and forecast data for keywords
- Find content ideas and see what your competitors are ranking for
- Track your website’s ranking for specific keywords
Pros:
- Free to use
- Provides valuable insights into keyword competition and search volume
- Offers content ideas and competitor analysis
Cons:
- Can be limited in terms of keyword suggestions
- Some of the features are limited in the free version
2. SEMrush
SEMrush is a comprehensive SEO tool that offers a wide range of features, including keyword research, competitor analysis, and rank tracking. It provides keyword data such as search volume, competition, and estimated cost per click.so if your are planning for SEO of ecommerce website or let’s say service based website, SEMrush has amazing keyword suggestion ideas for you with broad match features to ensure you get sufficient keywords to get ranked. Due to its excellent features, the tool is used and recommended by top companies. Also, many white label digital marketing agencies rely on this tool to stand out differently in the market.
Features:
- Discover keyword ideas based on seed keywords or phrases
- Get keyword data such as search volume, competition, and estimated cost per click
- Analyze your competitors’ online presence and backlink profiles
- Find content ideas and see what your competitors are ranking for
- Track your website’s ranking for specific keywords
Pros:
- Offers a wide range of features, including competitor analysis and rank tracking
- Provides valuable insights into keyword competition and search volume
- Allows you to find profitable keywords and discover content ideas
Cons:
- Can be expensive for small businesses
- May require a learning curve to use all the features
3. Ahrefs
Ahrefs is a powerful SEO tool that offers a comprehensive suite of features, including keyword research, competitor analysis, and rank tracking. It provides keyword data such as search volume, competition, and estimated cost per click. Ahrefs is also one of the best keyword research tools and I can say due to its amazing features users always tend to be confused in choosing the one between Ahrefs and SEMrush. It offers features like broken link building opportunities, track top pages , position history of the past 6 months, gives you content ideas and better link opportunities, etc. These features make it a choice for many white label digital marketing agencies to use this keyword research tool to showcase their outstanding seo results.
Features:
- Discover keyword ideas based on seed keywords or phrases
- Get keyword data such as search volume, competition, and estimated cost per click
- Analyze your competitors’ online presence and backlink profiles
- Find content ideas and see what your competitors are ranking for
- Track your website’s ranking for specific keywords
Pros:
- Offers a comprehensive suite of features, including competitor analysis and rank tracking
- Provides valuable insights into keyword competition and search volume
- Allows you to find profitable keywords and discover content ideas
Cons:
- Can be expensive for small businesses
- May require a learning curve to use all the features
4. Moz Keyword Explorer
Moz Keyword Explorer is a keyword research tool that provides you with a list of keyword suggestions based on a seed keyword. It offers keyword data such as search volume, difficulty, and opportunity score.
Features:
- Discover keyword ideas based on a seed keyword
- Get keyword data such as search volume, difficulty, and opportunity score
- Analyze your competitors’ online presence and see what keywords they are ranking for
- Find content ideas and track your website’s ranking for specific keywords
Pros:
- Provides valuable insights into keyword competitiveness and search volume
- Offers a comprehensive list of keyword suggestions
- Allows you to analyze your competitors’ online presence
Cons:
- Some of the features are limited in the free version
- Can be expensive for small businesses
5. Ubersuggest
Ubersuggest is a free keyword research tool that provides you with a list of keyword suggestions based on a seed keyword. It offers keyword data such as search volume, difficulty, and estimated cost per click.
Features:
● Discover keyword ideas based on a seed keyword
● Get keyword data such as search volume, difficulty, and estimated cost per click
● Analyze your competitors’ online presence and see what keywords they are ranking for
● Find content ideas and track your website’s ranking for specific keywords
Pros:
● Free to use
● Offers valuable insights into keyword competitiveness and search volume
● Provides a wide range of features for a free tool
Cons:
- Some of the features are limited in the free version
- May not provide as comprehensive data as some of the paid tools
6. Keyword Tool
Keyword Tool provides keyword suggestions based on seed keywords or phrases. It offers keyword data such as search volume, competition, and estimated cost per click.
Features:
- Discover keyword ideas based on seed keywords or phrases
- Get keyword data such as search volume, competition, and estimated cost per click
- Find long-tail keywords and analyze keyword trends
- See what questions people are asking related to your seed keyword
Pros:
- Offers a wide range of features, including long-tail keyword suggestions and question analysis
- Provides valuable insights into keyword competition and search volume
- Offers a free version with limited features
Cons:
- Some of the features are limited in the free version
- May not provide as comprehensive data as some of the paid tools
7. LongTailPro
LongTailPro is a keyword research tool that provides keyword suggestions based on seed keywords or phrases. It offers keyword data such as search volume, competition, and estimated cost per click.
Features:
- Discover keyword ideas based on seed keywords or phrases
- Get keyword data such as search volume, competition, and estimated cost per click
- Analyze your competitors’ online presence and see what keywords they are ranking for
- Find long-tail keywords and analyze keyword trends
Pros:
- Provides valuable insights into keyword competitiveness and search volume
- Offers a wide range of features, including competitor analysis and long-tail keyword suggestions
- Offers a free trial and a 7-day money-back guarantee
Cons:
- Can be expensive for small businesses
- Some of the features may require a learning curve
8. KWfinder
KWfinder is a user-friendly keyword research tool that provides you with a list of long-tail keywords and their search volume, difficulty, and estimated cost per click. It allows you to see what your competitors are ranking for and provides you with valuable insights into keyword competitiveness.
Features:
- Discover long-tail keywords and see their search volume, difficulty, and estimated cost per click
- Get insights into keyword competitiveness and see what your competitors are ranking for
- See how your website’s ranking might change if you target specific keywords
- Filter results by location, language, and device
Pros:
- Provides a user-friendly interface with a wide range of features
- Offers valuable insights into keyword competitiveness and search volume
- Allows you to see what your competitors are ranking for
Cons:
- Can be expensive for small businesses
- Some of the features are limited in the free version
9. AnswerThePublic
AnswerThePublic is a unique keyword research tool that provides you with a list of questions and phrases related to your seed keyword. It allows you to see what your target audience is searching for and provides you with valuable insights into their needs and interests.
Features:
● Discover questions and phrases related to your seed keyword
● Get insights into what your target audience is searching for
● See what content is already ranking for your target keyword
● Identify content gaps and find opportunities to create new content
Pros:
- Offers a unique approach to keyword research by focusing on questions and phrases
- Provides valuable insights into your target audience’s needs and interests
- Offers a free version with limited features
Cons:
- May not provide as comprehensive data as some of the paid tools
- Some of the features are limited in the free version
10. SpyFu
SpyFu is a keyword research tool that allows you to see what keywords your competitors are ranking for and how their ads are performing. It provides keyword data such as search volume, CPC, and competition.
Features:
- Analyze your competitors’ online presence and see what keywords they are ranking for
- Get insights into their ad spend and ad copy
- See what your website’s ranking might change if you target specific keywords
- Identify content gaps and find opportunities to create new content
Pros:
- Allows you to see what your competitors are ranking for and how their ads are performing
● Provides valuable insights into keyword competitiveness and search volume
● Offers a free version with limited features
Cons:
- Can be expensive for small businesses
- Some of the features may require a learning curve
Conclusion
Keyword research is an essential part of SEO and can help improve a website’s visibility and increase organic traffic. The Keyword Research Tools mentioned in this article offer a wide range of features and capabilities to help you find relevant keywords, analyze competitors’ online presence, and optimize your website’s content for search engines. Depending on your budget and specific needs, you can choose the tool that best suits your business.Finding the right keyword and placing it in your content is very essential for the better rankings. So, using these tools try to focus on keywords that have sufficient search volume and have fairly less difficulty.
In case, if you are not prolific with the tools you can always approach agencies and hire SEO experts to take your business into the next level.
Frequently Asked Questions
#1: What is keyword research?
Keyword research is the process of identifying and analyzing keywords that people use to search for information, products, or services online. The purpose of keyword research is to find relevant keywords that can help improve a website’s visibility and increase organic traffic.
#2: Why is keyword research important for SEO?
Keyword research is important for SEO because it helps identify the keywords and phrases that people use to search for information, products, or services related to your business. By targeting relevant keywords, you can improve your website’s visibility and increase organic traffic. Keyword research also helps you understand your target audience and their needs and interests.
#3: Are there any free keyword research tools?
Yes, some of the keyword research tools mentioned in this article offer a free version, such as Google Keyword Planner, Ubersuggest, and AnswerThePublic. However, the free versions may be limited in terms of features and capabilities.
